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Thursday, June 18, 2009

What Is Internet & Attraction Marketing? Why Should I Care?

Today, I want to discuss the topic of internet and attraction marketing. What do these mean? And why you should care?

If you have been doing a lot of offline marketing, belly to belly, old school type marketing, you might not know what this means. Most network marketers start out this way. Old style marketing methods is what I used when I first started my home business.

I have been involved in network marketing now, for about almost two years, but I have been involved in the home business industry for five, going on six years. I was taught to make a list of family and friends and talk to them. I put out fliers, passed out business cards. I was taught to put on product parties, but never felt comfortable with that. We used to have meeting once a month too. I followed my upline's instructions and I went to just about all of my meetings every month. I was pretty dedicated.

Using the old style marketing methods was a lot of hard work, almost like a job. Since moving my business to the internet, I have found it to be much easier.

If you look at the old school marketing methods, picture it as a funnel. You have to prospect a lot of people and put them through this funnel. This funnel requires you to physically do the work. You have to either meet them, call them from a list of leads you may have purchased, talk to everyone at various places. You will get a few that signup. At the bottom of the funnel, is where the customers and distributors are placed. Now realize that this is maybe about 5% of all of the people you communicate with. The majority of the other people, nothing has transpired. All of your efforts generated very little. It is hard work. It can work, if you are willing to go through a large number of people. If you are able to sponsor people faster than they are leaving, you can attain some success. Maybe in 3 to 5 years or more you will have a business where you can finally come home, maybe....

The old type style of marketing is like, throwing mud at the wall and seeing what sticks. Not a good business model to follow.

Now, the attraction marketing model works quite differently. It is basically the same funnel as used in the old style of marketing. You will get the same customer/distributor ratio as in the old style marketing methods. The difference is there exists multiple tiers within the funnel. Now, when you generate leads/prospects, when you put them through your funnel, they first go through your autoresponder. Your autorepsonder is going to automatically follow-up with those leads for you for months and years to come.

Using the old style marketing methods, I was taught to follow up with my leads, using the card system, which are index cards where I had the names and phone numbers of all of my leads. I would organize them by month. So each day of the month, I knew which leads to call. If they still said no, I would move them up another month. This was not an easy task to do.

Using the autoresponder, we don't promote our business in the front-end. Why? The selling is not considered to be attractive and turns people off. Most people just don't like to be sold to. Secondly, if they don't join your business, you are unable to monetize them. You earn no money.

Using attraction marketing, you are targeting a very specific target audience. The target audience is other network marketers. So, what you do is place your funnel in front of other network marketers. Once they are in your autoresponder, either through a capture page or a link, your autorepsonder then begins to build a relationship with those prospects by promoting valuable trainings, ebooks, tools, and courses. All of these items are fully generic for any network marketer to use. Usually, these are low cost informational items that most network marketers can afford. Most serious entrepreneurs will want to purchase some of these items because they feel that it will be helpful to their business, and more often than not, the informational items in your autoresponder should be helpful.

By marketing these various products on the front-end, you will then begin to earn money; even if they don't join your business. Further down the funnel you can continue to promote more tools and other products to the prospect. In return, you are not only making upfront income on small commissions, but you are also building your network marketing company on the backend. The people who join your business, usually have already made the decision to join you, but now you are able to capitalize on various aspects of tools and courses. In addition, you are building relationships with your lead list and positioning yourself as an expert.

When other network marketers see are knowledgeable about business and marketing, all the while helping them become an expert in marketing and knowledgeable about business, more so than their upline in their current network marketing company, you will find many of them joining you in your primary business opportunity.

Using the attraction marketing business model is far more efficient than using the old style of marketing. It is also easier because it is on autopilot. This is the exact method I use for my business that has helped me to start generating leads and making more money than I ever have with any other business opportunity.

This might seem complicated, but our system actually makes it easy. The funnel that we use is exactly what I have described in the paragraphs above. Everything is laid out for you. All that is required of you is to follow instructions and customize it to you. This method is used by the 6 and 7 figure earners in this industry.

If you want to succeed in network marketing in the modern age, it is more advantageous for you to stay ahead of the competition using the attraction marketing model described here.

What you want to do now, is to take a $1.00 trial for 14 days and try out our network marketing system. This is completely risk free. In 14 days, you should be able to determine whether this is the system for you to achieve your financial and personal goals. In 14 days you should be able to make an informed decision. This is a great system that will allow you to develop the skills in network marketing and succeed in your business. If not, no worries. Just simply cancel from the system before the 14 days and your won't be billed.



I wish you much success in all of you endeavors...